Antiva
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Privacy Policy

Find out how we collect, use, and protect your personal information in compliance with UK GDPR and the Data Protection Act 2018

Privacy Policy
Author
Antiva Pest Management

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Effective Date: 3 August 2026

Antiva Pest Management (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you use our services, contact us, or interact with our website.


1. Information We Collect

We may collect and process the following types of personal data:

  • Contact Information – such as your name, email address, and phone number when you make an enquiry or book a service.

  • Service Information – details of the pest management services you request, including site location, property type, and service history.

  • Payment Information – billing details necessary to process your payments.

  • Technical and Usage Information – IP address, device and browser type, pages viewed, referring website, and other activity data when you visit our website, collected via cookies, pixels, and similar tracking technologies (see Section 9).


2. How We Use Your Information

We use your information for the following purposes:

  • To provide and manage pest management services.

  • To communicate with you regarding your bookings, enquiries, or feedback.

  • To process payments and issue invoices.

  • To maintain internal records and service history.

  • To improve our website and service delivery.

  • To measure and improve the performance of our website and marketing campaigns, including advertising delivered through third-party platforms.

  • To comply with legal obligations.


We process your personal information based on one or more of the following:

  • Contract – where processing is necessary to deliver the services you have requested.

  • Legitimate Interests – to operate our business effectively, including understanding how our website is used and how our marketing performs, provided these do not override your rights.

  • Legal Obligation – to comply with laws and regulations.

  • Consent – where you have explicitly agreed to us processing your information (e.g., marketing communications, and non-essential cookies or tracking technologies as described in Section 9).


4. Sharing Your Information

We do not sell your personal data. However, we may share your information with:

  • Service Partners – to deliver pest management services.

  • Payment Providers – to process financial transactions.

  • Analytics and Advertising Partners – third-party providers who help us understand website usage and measure the performance of our online marketing, as described in Section 9.

  • Legal or Regulatory Authorities – where required by law.

Any third parties we work with are only permitted to use your information for the purposes we've specified and are required to handle it securely and in line with applicable data protection law.


5. Data Retention

We keep your information only for as long as is necessary:

  • Service and contract records – up to 6 years after completion, to comply with legal and financial requirements.

  • Marketing information – until you withdraw your consent.

  • Website and cookie/tracking data – retained for a limited period appropriate to its purpose (typically no longer than 24 months), or as set by the relevant third-party provider, and no longer than necessary for analytics, security, or marketing measurement purposes.


6. Data Security

We take appropriate technical and organisational measures to protect your information against unauthorised access, loss, or misuse. Access to your data is restricted to staff who need it to perform their duties.


7. Your Rights

Under UK GDPR, you have rights regarding your personal data, including:

  • The right to access the information we hold about you.

  • The right to request correction of inaccurate data.

  • The right to request erasure of your data (“right to be forgotten”).

  • The right to restrict processing in certain circumstances.

  • The right to data portability.

  • The right to object to processing, including profiling carried out for direct marketing purposes.

  • The right to withdraw consent at any time (where consent is the legal basis), including consent to non-essential cookies and tracking technologies via our cookie settings.


8. Contact for Privacy Requests

All privacy-related requests, questions, or concerns should be directed to:

Antiva Pest Management Email: legal@antiva.uk


9. Cookies and Tracking Technologies

Our website uses cookies, pixels, tags, and similar tracking technologies (“cookies”) to operate the site, understand how visitors use it, and measure the performance of our marketing, including advertising campaigns run on third-party platforms.

Categories of cookies we use:

  • Strictly Necessary Cookies – required for the website to function (e.g., security, load balancing). These do not require consent.

  • Analytics Cookies – help us understand how visitors interact with our website, such as pages viewed and time spent on site, so we can improve it. Used with your consent where required by law.

  • Marketing and Advertising Cookies – used by us and by third-party advertising and social media platforms to measure the performance of our marketing campaigns and to understand actions taken on our website following an ad interaction. Used with your consent where required by law.

Third-party providers: Some cookies are set by third-party analytics and advertising providers rather than by us directly. These providers process the data they collect under their own privacy policies, which we encourage you to review. We only enable such providers where we have a lawful basis to do so.

International transfers: Some of our third-party analytics and advertising providers may process data outside the UK or European Economic Area, including in the United States. Where this occurs, we rely on appropriate safeguards recognised under UK data protection law (such as the UK International Data Transfer Agreement, an EU Standard Contractual Clauses addendum, or an equivalent adequacy mechanism) to ensure your data remains protected.

Managing your preferences: You can accept, reject, or change your cookie preferences at any time via the cookie banner or settings tool on our website, and you can also control cookies through your browser settings. Blocking or deleting cookies may affect the functionality of parts of our website.


10. Changes to this Policy

We may update this Privacy Policy from time to time, including to reflect changes in the cookies, pixels, or tracking technologies we use. The most recent version will always be published on our website with the “Effective Date” clearly stated.


11. Governing Law

This Privacy Policy is governed by the laws of the United Kingdom and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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